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The MusicWerks Conference is a workshop and panel style tour taken on the road to markets that generally do not have access to entertainment executives, record company offices, or A&R personnel. It is mainly geared towards entrepreneurs, vocalists, songwriters, musicians, rappers, and producers looking for instructional teaching and a way to break into the music business.
The conference will feature group panel discussion and workshops with some of the industry’s most influential players. These executives are people who are responsible for guiding and helping to establish the careers of artists such as Usher, Outkast, Robin Thicke, Mary J. Blige, TI, Timberland, Diddy, and many more.
The conference executives will hold workshops and panels on various aspects of the business such as video production, radio promotion, artist management, publishing, A&R, marketing, music production, digital distribution and will close with a keynote address on the future of the music business.
The MusicWerks conference will include various panels in the areas of:
Video Production/Promotion
Learn what type of equipment you need to create a music video, what you need to capture during production and how to distribute it after you finish.
Artist Management
Artist management is a key aspect in guiding and building the career of an artist. Learn the role of an artist manager and what they do to brand and nurture an artist. Learn how to pick a team and how to get a record deal.
Publishing
What is publishing? Find out exactly what publishing is and the tremendous impact it has on an artist, songwriter, and producer’s career. Topics such as: How do you get paid? How do publishing royalties affect an artist’s career and bank account? What are the differences between producer and songwriter royalties and the essentials of publishing splits?
A&R
A&R panel discussion will include various topics by top A&R executives such as: What an A&R is looking for in an artist. What is a hit and why it’s a hit? How to put together the inner workings and plan of making an artist’s "movie", the continuity of music, image, lifestyle, and lyric.
Marketing
Learn the essentials of brand building and advertising necessary to succeed. Find out the "DNA" of your artist and the fundamentals of street and grassroots campaigning.
Production
Learn from multi-platinum producers on selecting equipment that will enhance your technique and sound. Learn from established songwriters and producers the "hit factor" required in song structure. How to guide a recording session.
Digital Distribution
Learn the benefits of online vs. physical distribution and the various web technologies and formats available. The new model for music sales: the single vs. album structure in the digital world.
The conference will feature group panel discussion and workshops with some of the industry’s most influential players. These executives are people who are responsible for guiding and helping to establish the careers of artists such as Usher, Outkast, Robin Thicke, Mary J. Blige, TI, Timberland, Diddy, and many more.
The conference executives will hold workshops and panels on various aspects of the business such as video production, radio promotion, artist management, publishing, A&R, marketing, music production, digital distribution and will close with a keynote address on the future of the music business.
The MusicWerks conference will include various panels in the areas of:
Video Production/Promotion
Learn what type of equipment you need to create a music video, what you need to capture during production and how to distribute it after you finish.
Artist Management
Artist management is a key aspect in guiding and building the career of an artist. Learn the role of an artist manager and what they do to brand and nurture an artist. Learn how to pick a team and how to get a record deal.
Publishing
What is publishing? Find out exactly what publishing is and the tremendous impact it has on an artist, songwriter, and producer’s career. Topics such as: How do you get paid? How do publishing royalties affect an artist’s career and bank account? What are the differences between producer and songwriter royalties and the essentials of publishing splits?
A&R
A&R panel discussion will include various topics by top A&R executives such as: What an A&R is looking for in an artist. What is a hit and why it’s a hit? How to put together the inner workings and plan of making an artist’s "movie", the continuity of music, image, lifestyle, and lyric.
Marketing
Learn the essentials of brand building and advertising necessary to succeed. Find out the "DNA" of your artist and the fundamentals of street and grassroots campaigning.
Production
Learn from multi-platinum producers on selecting equipment that will enhance your technique and sound. Learn from established songwriters and producers the "hit factor" required in song structure. How to guide a recording session.
Digital Distribution
Learn the benefits of online vs. physical distribution and the various web technologies and formats available. The new model for music sales: the single vs. album structure in the digital world.
